Chemlink group branding

Hand in hand with the client

CLIENT:
Chemlink Group Of Companies

PROJECT:
Chemlink Group branding

BRIEF:

Design and develop a consistent house style for Chemlink Specialities Ltd and its ensuing subsidiaries.

BACKGROUND:

Chemlink is a successful UK chemicals distributor with a formulation led approach.

Starting business in small rented premises (near to Manchester Uniteds practice ground) they grew and grew, under the guidance of their then innovative managing director Peter Minister, to the stage where they are now a multi-million pound business.

In 1998 the MD, Peter Minister, because of a recommendation, approached Creative Consortium to design the outer packaging for a revolutionary water-soluble chemical dosage system that could be used in a multitude of applications, from washing clothes to household detergents to car shampoos in both retail and service markets.

Chemlink were so happy with the results they subsequently commissioned Creative Consortium to design branding for the new subsidiary company that would handle the sale and marketing of the products.

One could say that it was the start of a beautiful relationship – 20 years later Creative Consortium still closely works with Chemlink on a variety of projects including literature, packaging and exhibitions.

Solution:

The answer to the packaging of the Solupak Magibags products was not as straightforward as it seemed, the outers had to be airtight and resealable. The packaging also had to be able to convey the revolutionary (at the time) aspects of the product in a way that quick and easy to understand.

Creative consortium created a design that fulfilled the brief, but also included necessary on shelf POS in the form of pack outers that doubled as informative sales aids.

Results:
Solupak and its products went from strength to strength, diversifying its product range and involving Creative Consortium in every aspect of design and promotion.
Creative Consortium
really care about their
clients needs
Peter Minister
Managing Director
The guys at Creative
Consortium are great
to work with
Dill Sarker
Technical manager
Creative Consortium
was responsible for creating, sourcing and project managing:

All aspects of design, print, display, packaging, corporate clothing and video and exhibition work for the Chemlink Group

Establishing an identity which meant that each company within the organisation could be recognised as being part of the Chemlink Group.

Design branding and collateral for J1 Technologies.

Design exterior and interior signage, for new Chemlink warehousing facility – produce branded workwear, design and produce all necessary forms and packaging labels.

Design branding and collateral for Addi-Tec Ltd

Design branding and collateral for Godman Angling Ltd- including retail product packaging for Versacast

Gladstone House (later renamed Peter Minister House in memory of Chemlink’s founder) In Autumn 2012 the Chemlink Group moved from Carrington Business Park into its own purpose built headquarters in Urmston, Manchester. Creative Consortium restyled the original Chemlink logo and produced new stationery, literature and signage as well as producing interior designs for the decoration, furniture, carpets and fittings.